The Hobbit movie themed beers are coming soon to the Pacific North West. According to reps from distributor Bev-Link they will expand distribution to the rest of the West Coast soon thereafter with no plans for a wider release. Brewed by Fish Brewing Company, an Olympia, WA brewery with several GABF wins under their belt.
However potentially delicious these beers may be, their labels are kind of ugly. I would be much more interested in trying these if they felt less like a cheap marketing tie-in. They’re a bit homogenous, rather expected, which is the exact opposite of what a fantasy-adventure themed beverage ought to communicate.
If these pursued an aesthetic closer to the wonderful Ommegang Game of Thrones bottle series I’d be much more invested in seeking them out. Granted, the Hobbit movies haven’t exactly been subtle up to this point either (but don’t get me started on that never-ending tangent…seriously I’ll talk your ears off).
Gollum Precious Pils - Imperial Pilsner with Northwest hops - 9.5% abv
Bolg Belgian Style Tripel - 9.5% abv
Smaug Stout - Imperial Stout with chili pepper - 9.5% abv